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Home > Privacy

Privacy

Privacy Policy

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As a MaduroDive.com user, you are in control of all your travel-planning. We know you want to remain in control of your personal information as well. As one of the pioneers in dive online travel, we realize that earning and retaining your trust is of paramount importance and it's a responsibility we take very seriously, every day.

That's why we've provided this Privacy Policy, which sets forth our policies regarding the collection, use and protection of the personal information of those using the MaduroDive.com website. Personal information means information that can be linked to a specific individual, such as name, address, telephone number, e-mail address and credit card number.

We encourage you to review our Privacy Policy, and become familiar with it, but you should know that we do not sell or rent our customers' personal information to third parties.

Please note that we review our Privacy Policy from time to time, and we may make periodic changes to the policy in connection with that review. Therefore, you may wish to bookmark this page and/or periodically review this page to make sure that you have the current version.

What personal information does MaduroDive.com gather from me and how is that information used?
When browsing our site, you are not required to provide any personal information unless and until you choose to make a purchase or sign up for one of our e-mail newsletters or other services as described below. We do not knowingly permit the site to be used by any person under the age of eighteen and we do not knowingly collect any personal information from children (meaning those younger than thirteen years of age). A valid credit card is required to make a purchase on our site.

Making a Purchase
In order to purchase travel and related services through our site, you must provide us with certain personal information such as your name, your credit card number and expiration date, your credit card billing address, your telephone number, your e-mail address and the name or names of the person(s) traveling (if not you). We may also ask you for other personal information, such as your frequent traveler numbers. We require this information so that we can process, fulfill and confirm your reservations and transactions and keep you informed of each transaction's status. If you are making a reservation for one or more travelers other than yourself, you will need to make sure that each of these other travelers agrees, in advance, that you may disclose their personal information to us. For your convenience, we make certain information about your reservation available to you or other persons authorized by you to receive such information. For example, if you forgot your flight number, you or another person authorized by you may retrieve that information from us after providing information sufficient in our eyes to confirm your identity or that such other person is authorized by you to receive that information.

Member Registration
If you choose to become a registered member of MaduroDive.com, you must provide your name, address, telephone number, e-mail address, a unique login name, password, and password validation, and a password hint to help you remember your password. This information is collected on the registration form for several reasons including: (i) personal identification; (ii) to complete air, hotel, car, and other reservations; (iii) to allow us to contact you for customer service purposes, if necessary; (iv) to customize the content of our site to meet your specific needs; and (v) to make product improvements to our site. In addition, we need your e-mail address to confirm your new member registration and each reservation you transact on our site. As a MaduroDive.com member you will also occasionally receive updates from us about fare sales in your area, special offers, new MaduroDive.com services, and other noteworthy items. However, you may choose at any time to no longer receive these types of e-mail messages. E-mail messages will contain an opt out feature.

Member Profile
As a MaduroDive.com member, you can choose to complete your online profile by providing us with travel preferences, frequent-traveler or affinity numbers, credit-card billing information, paper ticket delivery address, and other personal information. This information is primarily used to assist you in making reservations quickly without having to type in the same information repeatedly. For example, you can store your airline frequent-flyer numbers so that when your make a reservation on that airline, we can automatically pre-fill the frequent-flyer number input box for you.

Newsletters and Specials
MaduroDive.com newsletters and our Specials service are optional benefits you may choose to subscribe to that keep you up to date with the latest special travel deals and low airfares.
Online Surveys
MaduroDive.com values opinions and comments from members, so we will conduct online surveys. Participation in these surveys is entirely optional. Typically, the information is aggregated and used to make improvements to our services and to develop appealing content, features and promotions for members. Survey participants are anonymous unless otherwise stated in the survey.

Promotions & Sweepstakes
MaduroDive.com may sponsor promotions and sweepstakes to give members the opportunity to win great travel and travel-related prizes. Information collected by us for such activities can include contact information and survey questions. We use contact information to notify contest winners and survey information to develop promotions and product improvements to the MaduroDive.com web site.

Third Parties Offering Promotions, Products, or Services
MaduroDive.com may share your personal information with third parties when you engage in certain activities on our site that are sponsored by third parties, such as electing to receive information or communications from a third party (such as a hotel company or a tourism board for a particular destination), or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by a third party. MaduroDive.com may also share your personal information when you respond to promotional materials from MaduroDive.com and authorize a third party to use your personal information for purposes such as, for example, sending you additional promotional materials, providing you a product or service, or entering you in a contest, sweepstakes or game. These activities and requests require you to agree that MaduroDive.com may send your personal information (such as, in some cases, your mailing address or e-mail address) to the sponsor, and the sponsor may use your personal information in accordance with the sponsor's privacy practices. In each case described in this section, MaduroDive.com will only share your personal information after receiving your consent. You should know that when MaduroDive.com shares your personal information with a third party under any circumstance described in this section, your personal information will become permanently subject to the information use and sharing practices of the third party, and the third party will not be restricted by MaduroDive.com's Privacy Policy with respect to its use and further sharing of your personal information.

Automatic Logging of Session Data
We automatically log generic information about your computer's connection to the Internet. This includes things such as IP address, operating system and type of browser software being used and the activities conducted by the user while on our site. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. This helps us analyze such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. It is possible to determine from an IP address a visitor's Internet Service Provider (ISP) and the approximate geographic location of his or her point of connectivity. We may also use some data, such as the pages you visited on our site, to send you e-mail messages focused on destinations that you may be interested in, unless you had previously opted out of receiving such messages.

Cookies
"Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. There are many myths circulating about cookies, but you should know that cookies are only read by the server that placed them, and are unable to do such things as run programs on your computer, plant viruses or harvest your personal information. The use of cookies is very common on the Internet and MaduroDive.com's use of cookies is similar to that of other reputable online companies.

First and foremost, you can rest assured that no personal information about you is gathered or stored in the cookies placed by the MaduroDive.com web site and, as a result, none can be passed on to any third parties.

Cookies allow us to serve you better and more efficiently, and to personalize your experience at our site. We may also use such cookies to display an advertisement to you while you are on our website or to send you email (assuming you have not opted out of receiving such emails) focusing on destinations in which we think you might be interested. None of this information is passed to any third party and is used solely by us to provide you with a better user experience on our web site. No personal information about you is gathered through the use of these types of cookies.

A cookie may also be placed by our advertising server. Such cookies are used only for purposes of tracking the effectiveness of advertising served by us on our site and no personal information about you is gathered from you by the use of these cookies, nor is this information shared with any third parties. Similarly, a cookie may be placed by our third-party advertising companies. These companies may use aggregated statistics about your visits to this and other web sites in order to provide advertisements about travel-related goods and services that you may be interested in. The information they collect does not include your personal information.

The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person.

Most web browsers automatically accept cookies. Of course, by changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. MaduroDive.com supports your right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking MaduroDive.com cookies may disable certain features on our site and may make it impossible to purchase or use certain services available on the site. Please note that it is possible to block cookie activity from certain web sites while permitting cookies from sites you trust, like MaduroDive.com.
Other
From time to time we may add or enhance services available on the site. To the extent these services are provided and used by you, we will use the information you provide to facilitate the service requested. For example, if you email us with a question, we will use your email address, name, nature of the question, etc. to respond to your question. We may also store such information to assist us in making the site the better and easier to use.

With whom (if anyone) will my personal information be shared?
When you reserve or purchase travel services through MaduroDive.com, we provide to the airline, hotel, car-rental agency, travel agency or other involved third party only that portion of your personal information that is needed for the successful fulfillment of your travel arrangements. We may also share personal information among our corporate affiliates. For example, we book most of our travel services through the Sabre Global Distribution System, a leading processor of travel bookings worldwide and in doing so must provide certain of your personal information to them (as we would with any other GDS we now use or may use in the future). The Sabre privacy policy is available at http://sabre-holdings.com/privacy/coreData.html. We use non-personally identifiable information in aggregate form to build higher quality, more useful online services by performing statistical analyses of the collective characteristics and behavior of our customers and visitors, and by measuring demographics and interests regarding specific areas of our site. We may provide anonymous statistical information based on this data to suppliers, advertisers, affiliates and other current and potential business partners. We may also use such aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their web sites. Occasionally, MaduroDive.com will hire a third party to act on our behalf for projects such as market-research surveys and contest-entry processing. In such cases, MaduroDive.com will provide information to these third parties specifically for use in connection with these projects. The information we provide to such third parties is protected by a confidentiality agreement and is to be used solely for completing the specific project.

How can I opt-out of receiving your promotional emails?

Our Opt-out Policy
At any time, you can unsubscribe from our newsletter or similar services. As a user or promotion/sweepstakes entrant, you will occasionally receive e-mail updates from us about fare sales in your area, special offers, new MaduroDive.com services, and other noteworthy items. We hope you will find these updates interesting and informative. Of course, if you would rather not receive them, please click on the "unsubscribe" link in our e-mail, or follow the instructions in each e-mail message. MaduroDive.com reserves the right to limit or terminate e-mail recipients.

What other information should I know about my privacy?

MaduroDive.com may contain links to other web sites. Please note that when you click on one of these links, you are entering another web site for which MaduroDive.com has no responsibility. We encourage you to read the privacy statements of all such sites as their policies may be materially different from this Privacy Policy. Of course, you are solely responsible for maintaining the secrecy of your passwords and your MaduroDive.com membership account information. Please be very careful, responsible, and alert with this information, especially whenever you're online.

In addition to the circumstances described above, MaduroDive.com may disclose member information if required to do so by law, court order, as requested by other government or law enforcement authority, or in the good faith belief that disclosure is otherwise necessary or advisable including, without limitation, to protect the rights or properties of MaduroDive.com or its affiliated companies or when we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities. In addition, if MaduroDive.com or substantially all of its assets are acquired, our customer information will most likely also be transferred in connection with such acquisition.

What we do NOT do: a warning about "phishing"

We do not and will not, at any time, request your credit card information, login name, or password, in an unsecure or unsolicited e-mail or telephone communication.

Identity theft and the practice currently known as "phishing" are of great concern to us. Safeguarding information to help protect you from identity theft is our priority.

This Privacy Policy is effective as of January 1, 2008. We may change or supplement this Privacy Policy from time to time. Any material changes in the way MaduroDive.com uses personal information will be described in future versions of this Privacy Policy. Privacy Policy changes will apply to the information collected from the date we post the revised Privacy Policy, as well as to existing information held by us. If we decide to change this Privacy Policy in a material way, we will obtain the necessary consents required under applicable privacy laws if we seek to collect, use or disclose personal information for purposes other than those for which consent has been obtained, unless otherwise required or permitted by law. Of course, you may always submit concerns regarding our Privacy Policy or our privacy practices via email. Please reference the privacy policy in your subject line. Travelocity will attempt to respond to all reasonable concerns or inquiries within ten business days of receipt. You can also write to us at our current address which is on our website.

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